Unique macaron designs and special packaging brings value to your customers and justifies premium pricing. For all the reasons given above, macarons, relative to its size, are usually priced higher than other pastries like cakes or ice cream. Special care and time has to be taken to make them and the costs of failed batches have to be accounted for in the overall production. Even with a high level of training, there is always a chance that the notoriously hard-to-master macarons do not bake well. Not every pastry chef hired in a regular bakery is trained to make this specialized treat. In addition, the filling sandwiched in between the macaron cookies requires other costly ingredients like chocolate and sometimes exotic flavorings.īesides the actual cost for the ingredients, a high level of expertise is required in making a macaron. As for eggs, they are used in a variety of other baked goods but being that eggs make up a big part of the macaron (the egg yolk is not used), the costs do add up. In relation to other flours, almond flour is several times more expensive. Almond flour and egg whites are the two main ingredients that make up a macaron. Macarons are more expensive than the average sweet treat because of the costly ingredients and the time and expertise involved in making it.
Bakery cost calculator how to#
I will provide you with a worksheet to calculate how much macarons cost to produce (accounting for those not too great batches too), describe the difference between variable and fixed costs and what that means to your bottom line, give you ideas on how to provide more value as a small baking business, go above and beyond without discounting, determine what your time costs and ultimately set a price for your macarons in a way that offers your customers value while getting paid fairly yourself. In this guide, I incorporate what I learned from my post-secondary studies in business with what I experienced baking batches upon batches of great and sometimes not so great macarons in my home kitchen. This may be especially true after receiving admiration and requests to buy your macarons from those who have seen your work at group gatherings and family events.
How to price homemade macarons is a question some of you who have been making macarons for a while now have probably thought about.
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